“Whip it Up” featuring Gucci Mane sees 40 matching the Brick Squad head’s flow and eventually stealing the show. He demonstrates a rare ability to switch styles effortlessly and come across genuine in each effort. Clever vocal samples aside, 40 is left on an island with only his voice, phrasing and content to survive.Īs always, Earl Stevens’ flow is unique. Hard hitting drums feel hallow without a dope bassline in the first track “Back in Business.” This is a trend throughout the disc with E-40 attacking tracks without the proper accompaniment. Null The car-thumping production that E-40 has been blessed with for My Ghetto Report Card and Ball Street Journal are seemingly absent from Day Shift. Revenue Retrieving should be seen as one project – a double album delivered at twice the cost. With 38 tracks of material, E-40’s not short on material since leaving Warner Brothers for EMI. He returns with a duel offering (similar to Nelly’s Sweat and Suit) in attempts to further his trend setting status. Between his ability to evolve with times and set slang precedents, the Vallejo veteran has held stardom for an unwavering 15 years. Whether E-40 is your flavor or not, one must look at him as an essential innovator.
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